In partnership with
November 5, 2025
Built by a former cannabis regulator, Policy, Decoded helps operators see the policy terrain before it shifts beneath their feet.
The alcohol lobby just made its move. Not to regulate hemp beverages. To stop them. That tactic says everything about the stakes. Hemp beverages validated THC as a mainstream social product faster than the licensed market ever could. Consumers are voting in real time, retailers are following the demand, and trade associations are now trying to freeze the market long enough for incumbents to buy the future they could not build. Operators who treat this as a cannabis-vs-hemp fight will miss the real competition forming on the horizon.
Thanks to today’s sponsors The Marketing Millennials and Mindstream. It is the support of advertisers, and THC Group, that keep this resource free.
🥤 Alcohol pushes pause to own THC drinks
📦 Minnesota’s rules trigger operator flight
🌾 Tribal sovereignty shapes medical rollout
If you saw this coming, good. If not, keep reading.
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