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October 30, 2025
Built by a former cannabis regulator, Policy, Decoded delivers high-signal analysis for operators, investors, and policymakers navigating regulated markets.
Hemp beverage brands have now shifted from industry advocacy to direct consumer mobilization as shutdown politics threaten to eliminate their category through appropriations language. When a product moves from tasting rooms and retail launches to email blasts urging Congress to act, you know the stakes aren’t hypothetical. The pressure campaign reflects urgency and confidence - and fear that a few quiet procedural moves in Washington could undo five years of market development while consumers still think this space is stable and legal.
Today’s edition is sponsored by 1440 Media - a smarter way to start your morning. If this briefing helps you track the chessboard, imagine what THC Group can do inside your strategy room. And if you haven’t already, listen to our Hybrid podcast conversation with Pam Epstein to understand how we got here and what comes next.
🥤 Hemp brands go public in shutdown fight
⚖️ Michigan operators push license caps
🏛️ Kentucky’s cannabis lottery lands in court
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